Warriors ' Chinese New Year Poster

2020—The year of rat

For the Golden State Warriors Lunar New Year poster, I used mostly red and yellow colors, which signify “good luck” in the Chinese New Year. I also added splashes of the Warriors colors as a nod to the team. I used the dragon-lion dance, fireworks, lanterns, red envelopes and other Chinese traditional symbols to add a festive touch to the poster. The year 2020 is the Year of the Rat, so I included six cute rats in the poster, as the number six is also a lucky number in China.

Final Image

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Final poster

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Sketch

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Line Drawing

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On the screen

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In the Warriors Flagship Shop

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Screen Shot 2020-01-26 at 10.00.56 PM.pn

Client: NBA Golden State Warriors